The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

Mark Donnigan builds disruptive innovative startups. Mark's superpower is architecting go-to-market strategies and marketing motions that drive genuine service outcomes for technical and product-centric creators. Mark's growth and market development experience spans 20 years as a transformative B2B marketing and organization leader, driving demand,

Learn about Mark Donnigan:Mark Donnigan is Vice President Marketing for Beamr Imaging, Ltd., a software company, and image science pioneer focused on video solutions for video streaming services and MSOs that is backed by Verizon and former Alphabet Chairman Eric Schmidt. Mark has worked to build several trailblazing companies in the video industry

This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e— Mark Donnigan (@mdonnigan) February 8, 2020 About

This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e— Mark Donnigan (@mdonnigan) February 8, 2020 About